Working alongside the TOUCAN Agency team, I played a pivotal role in developing two key deliverables for Danaher, a leading life sciences company. The first was a captivating 40-second ad designed to grab attention and communicate their brand message. The second challenge involved translating that message for a unique platform: Digital-Out-of-Home (DOOH) displays.

Covering editing and motion, I gave my input and actioned ideas for the 40-second ad, creating a seamless visual flow through match-cutting techniques, utilising sound design that perfectly complemented the visuals and, bringing the ad to life with motion graphics.

Next, following a plan laid out by the TOUCAN team, I tackled the challenge of adapting the campaign messaging for DOOH displays. Collaborating with the extended team, I managed the production of graphics in various formats.

The final deliverables were a captivating 40-second ad and a set of dynamic DOOH creatives, both effectively communicating Danaher’s brand message. The ad stood out in any environment, while the DOOH creatives seamlessly integrated into unique display formats, maximizing reach and impact for Danaher in the life sciences landscape.